Wednesday, July 12, 2006

Art on the Coastal Path

The Coastal Path could be the link between all these people who visit Durlston and Studland, but don't visit (spend money) in Swanage.

The weekend at Durlston about 2 or 3 weeks ago was brilliant, something like that but permanent along the Coast Path could help to turn the area into something really special in an arts and crafts way.

Themed to link in with local history and events it could be quite something.


All we need is a centre in Swanage.

Wednesday, June 14, 2006

New Topics

Please use the comment facility on this posting to suggest new topics

Style and Branding

Here is a question I have been pondering, without coming to any great conclusions. Does anyone have any ideas.

Part of the experience of an arts event derives from the venue. To an extent you know what to expect from the reputation of the venue. Artists and performers tend to respond to this in the way they present themselves and their material and there should be a virtuous circle. In a way it is a form of branding. The people controlling the venue clearly have a major role in ensuring the public have an enriching and rewarding experience. They also position their venue within a market. Venues tend to offer a consistent level so that the public know what to expect.

Locally we suffer from having all artistic events forced to use the same limited number of venues so that the venue does not structure expectations. Music in the parish church can be anything from an internationally known concert pianist to an under-rehearsed school choir.

We have discussed developing a purbeck brand for the arts and this is an important aspect, however, how are we going to ensure we give the public a total experience of a standard which matches the very high professional levels we know our performers and artists work to?